Nature's Path "Morning Runner" directed by Sherman Johnson

Nature's Path "Morning Runner"
Production Company: Moco Pictures

Nature’s Path “Morning Runner” is a commercial campaign directed and photographed by Director of Photography Sherman Johnson for Moca Pictures. Produced by Judy Kettler and Gabby Crohn, the project was filmed in Miami, Florida, and follows a mother making healthy choices for herself and her family as part of her daily routine. Centered around a morning run shared with her daughter, the campaign explores the connection between active living, family, and nutrition. Rather than focusing solely on the product, the film uses relatable lifestyle moments to illustrate how small everyday decisions contribute to a healthier lifestyle. Nature’s Path Pumpkin Flax Granola is presented as a natural extension of those choices, becoming part of the family’s morning ritual. Photographed on a RED digital cinema camera with Sony prime lenses, the visual approach embraces handheld camerawork, natural light, and an observational lifestyle aesthetic. The result is a warm and authentic portrait of family life that emphasizes wellness, connection, and everyday moments.

TECHNICAL

Shot on a Red Dragon with Sony CineAlta 4k lenses in Miami, FL.